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Promo PageTalk Radio 570 KLIF Dallas (1995-2004)
Listen at Work Brian James, "Office Space" clips and Elmer Bernstein... Sweet! "Dr Laura is Coming to Town" (2002) Dr L was in studio doing her show and took the opportunity to play for the nation a promo I created for her visit at a local bookstore. Please, stop it! You're embarrassing me!! "Oklahoma City Bombing Tribute" (1995) Shortly after the tragedy, the news department wanted a musical tribute song to play on the one week anniversary of the bombing. The news director strongly favored "Coming Out of the Dark" by Gloria Estefan, but I thought that was too obvious and cheesy. I spent hours looking for the right song, and if I told you which one I used, you wouldn't believe me. This won a Dallas Press Club "Katy" award for best use of sound, and a Radio and Production "RAP" Award for Best Feature, All Markets. So take that! "Talk Team/Hugh Grant" (1996) The Talk Team promos were a series that focused on different chaos theory scenarios, and this one was the funniest. I wrote the music and copy, Jim Cutler voiced, and Radio and Production Magazine readers voted it a "RAP" award.
KODZ Oldies 94.9 (1991-1992)"TV Commercials Music" This promo came about when I was writing the production guidelines for the sales department. "No songs we play on the air can be used in a commercial" I said, but what would we do if we got an agency buy from American Express, or Hyundai? It wrote itself from there, and got me my first Radio and Production Magazine award. JJ McKay voiced this in cue in the control room between records. "Texas Radio" A thematic promo, a technique I developed at KODZ that is still heard today. The late Ernie Anderson voiced. Now, THERE was a piece of work, that guy... "Beatles Tax Promo" This ran several days prior to April 15th, and please notice several things about this promo. First, the Beatles were the flagship artists of KODZ and nothing but Beatles cuts are used. Second, the lyrics are strung together in such a manner that they tell a story. I know you noticed that but some people don't pay attention. Third, and most importantly, this was done in 1992 on analog tape by slip-cueing tracks and punch-ins on an Otari 1-inch eight track machine, as were all of the KODZ promos. This took 6 hours to create and it was worth every minute, because I have used it at three radio stations since! "What Makes a Hit Movie?" Maybe it was just me, but it seemed like everyone was licensing oldies songs for everything! Production note: the dialog from "Back to the Future" was taken out of sequence from two different parts of the movie to get the desired effect. Remember what I said about punch-ins? Good. |
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